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Innovation Grant Training

SBIR/STTR: Building Your Best Proposal

You have a great idea and a budding business. The Small Business Administration has funding to help you take your innovation into the marketplace.  Numerous federal agencies offer Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) grants. Thanks to several funding rounds, a small business, especially one in need of early startup funds, can build a pipeline of ongoing support worth several million dollars.

But SBIR and STTR grants are complex and fraught with questions that are never easy to decipher. Too often small businesses stumble simply because they fail to align with agency expectations. Or they miss addressing key review criteria. Or they just misread a requirement buried deep in the guidance, making the application “nonresponsive” even before it can reach the reviewers.

Build Your Best Proposal will ensure that you finish your Brightwork training day with a clear understanding of the SBIR/STTR program and what it takes to create a winning proposal. This session will help you distinguish the program that best fits your needs, and structure an outline that addresses ALL the requirements while putting the right emphasis on what reviewers are looking for.

Solid Proposal Architecture

An SBIR or STTR proposal is a unique blend of science and business. Proving your acumen in both arenas is crucial. That means linking together a number of key elements into a concise whole. Those elements include:


  • A scientific approach that includes clear objectives, milestones, and outcomes

  • The makings of a sensible budget

  • Facilities and Resources that demonstrate you can get the job done

  • Data-driven market analysis


Build your Best Proposal wraps the right perspective around SBIR and STTR funding, constructing a proposal design of well-integrated messages and results-driven programming.

Trainers Who Know the Game

Jon Zurn, MBA, has been in the business and research development field for nearly two decades. He’s seen dozens of top-rated SBIR/STTR proposals and hundreds that didn’t make the cut. He’s also worked directly with numerous small business and leading research centers, including Mayo Clinic, where he leads the Strategic Funding Office for Research. It’s a competitive arena. It helps to get the best guidance.

Effective One-Day Training

Get ready for the next SBIR and STTR funding rounds with a solid day of proposal design and a clear roadmap to meet your deadline. This single-day event puts a unique innovation opportunity into perspective. We’ll break it down together and set you on the right path for success.